And Display a Visual Alert When an Email is Bounced
When sending emails from Salesforce, one of the things that will be quite handy to know is that if there was any problem in the delivery of the email. Emails may not be delivered because of an invalid email address, the recipient’s inbox is full or maybe the recipient has left the company. There are tens of reasons why an email cannot be delivered and you would want to know about it.
Salesforce has a feature called “Bounce Management”, that displays a visual indicator alongside the email address if email sent to that address bounces because of any reason.
When you activate Bounce Management in Salesforce, users will know which Lead, Contact and/or Person Account records have an invalid email address and which email wasn’t delivered. Email bounce alert is shown besides email address field in record details, highlights panel and besides that specific email message in the activity timeline (you need to enable Enhanced Email to show bounce message in activity timeline).
Once an email address is tagged as invalid, it shows the alert until it is updated or removed. If anyone tries to send an email to the same address after it is tagged as invalid, then they get an error message and the system does not allow to send an email to that address anymore.
Track Email Bounces
Salesforce provides standard Bounced Leads and Bounced Contacts reports in Classic. If you are still using Classic (ideally you shouldn’t be), then you can make use of these reports. And if you are on Lightning Experience you can create a custom report on Lead, Contact or Person Account, share it with your sales/support team to follow up with the clients and get it sorted.
So, it’s time to take one of the vital steps towards improving data quality. Just follow this guide on how to activate Email Bounce Management in Salesforce and learn how to:
- Activate Bounce Management
- Test Bounce Management
- Create a Report to View Email Bounces
- Guidelines for Using Bounce Management
in just under 15-20 minutes
References & Useful URLs
- Enable Email Bounce Handling – Help Article (10 mins) – https://help.salesforce.com/articleView?id=emailadmin_bounce_enable.htm&type=5
- Create a Report to View Email Bounces for Contacts, Leads, and Person Accounts – Knowledge Article (10 mins) – https://help.salesforce.com/articleView?id=000327320&type=1&mode=1
- Bounce management fails occasionally – Help Article (5 mins) – https://help.salesforce.com/articleView?id=000325367&type=1&mode=1