Mastering Einstein Copilot & Prompt Builder

AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire.
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Sundar Pichai
Google CEO

INTRODUCING

Mastering Einstein Copilot & Prompt Builder

Your Ultimate Resource for Harnessing Salesforce’s Generative AI Capabilities

Einstein Copilot and Prompt Builder are groundbreaking tools from Salesforce that leverage the power of Generative AI in Salesforce to transform the way businesses operate.

This page serves as your comprehensive guide to resources & services we offer to master these tools. This includes step-by-step guides, videos, live training (for companies), webinars, and workshops together with consulting and implementation services.

We will keep updating this page as we create and add new content on Salesforce’s Generative AI capabilities, ensuring you have the latest information and techniques at your fingertips.

Why Einstein Copilot & Prompt Builder?

Einstein Copilot and Prompt Builder represent the forefront of Generative AI, offering transformative capabilities that can revolutionize the business operations. Generative AI can boost productivity by automating tasks and generating content at scale. It enables data-driven insights and personalized customer experiences, driving innovation.

As a Salesforce professional, here is why you should consider mastering these tools:

This isn’t just about mastering tools; it’s about mastering your future in the exciting world of Salesforce.

Services We Offer on Einstein Copilot & Prompt Builder

For Salesforce Professionals

Resources To Help You Master Einstein Copilot & Prompt Builder

Includes

Step by Step Guides
Vidoes, Quizzes
Dedicated Discussion Forum
Weekly Live Office Hours
Live Webinars & Workshops
Click Here

For Salesforce SIs/Partners

Live Training For Your Team to Master Einstein Copilot & Prompt Builder

Includes

Everything Included for Salesforce Processionals
+
2 Days Live Onsite/Online Workshop
Project Specific Use Cases
Click Here

For Salesforce Customers

Advisory, Consulting & Implementation Services to help you leverage Generative AI

Includes

Discover Business Specific Use Cases
Configure & Demo Proof of Concept
Training to End Users
Deploy to Production
Support & Maintenance
Click Here

What Is Einstein Copilot?

Einstein Copilot is your smart assistant that combines natural language processing with deep Salesforce knowledge. It automates workflows, generates insights, and boosts productivity across your organization through a conversational UI.

To use Copilot, click the Einstein icon in the top right corner. Once activated, you can ask it any question in plain language. In  the example below, I asked Einstein Copilot to summarize the account Edge Communications for me.

Screenshot of Salesforce Einstein Copilot Chat Interface

Introducing Einstein Copilot Actions

When you ask a question to Einstein Copilot it looks at its actions to determine which action(s) to use, to do what the user is asking it to do. These actions can be standard actions or custom actions.

Standard Actions

Einstein Copilot comes equipped with a set of pre-built functionalities called standard actions. These actions allow you to automate common tasks within Salesforce without needing to write any code. Here are some key standard actions. (The actions shown in your org may differ based on the license and features activated. Additionally, Salesforce may add or update these actions in future releases.)
Screenshot of Einstein Copilot Standard Actions

Custom Actions

While standard actions offer a foundation for automation, custom actions in Einstein Copilot empower you to take things a step further. Think of them as building blocks that allow you to extend Copilot’s functionalities to address your specific business needs within Salesforce. You create custom actions by leveraging existing functionalities within Salesforce. This can involve:

  • Apex: Write custom code using Apex, a powerful programming language for Salesforce, to define specific tasks you want Copilot to perform.
  • Flows: Build automated workflows using Salesforce Flow Builder. These workflows can then be triggered by Copilot in response to user actions or prompts.
  • Prompt Template: Create templates that define the format and style of prompts you use to interact with Copilot. More about prompt templates below.
Screenshot of Einstein Copilot Custom Action Types

Our step by step guides/training covers configuring & using all these different actions (standard & custom) for complete mastery.

For Salesforce Professionals:

How to master Einstein Copilot & Prompt Builder?

We have created detailed Step by Step Guides with exhaustive screenshots on various features and functionalities of Einstein Copilot and Prompt Builder, complete with real-life business use cases. Follow these guides from start to finish to configure and test these features in just a few minutes.

Access to these guides is available with our “All Access” Pass. This pass allows you to download the PDF versions of these guides, participate in our community discussion area, and access weekly live office hours.

But that’s not all. The “All Access” Pass is our single and simple plan granting you access to our entire Salesforce Academy, which includes:

To find out more about this pass, click here. If you need more information or clarification, please fill out this form and we will get back to you within 24 hours.

What Is Prompt Builder?

Prompt Builder allows you to create precise, context-aware  prompts/instructions (seeded with your Salesforce data), maximizing the potential of Generative AI in your Salesforce environment. Combined with Einstein Copilot, it represents a quantum leap in CRM capabilities, enabling you to work smarter, faster, and more efficiently.

Screenshot of Salesforce Prompt Builder interface

Prompt Template Types in Prompt Builder

Using Prompt Builder, you can create different types of prompt depending on what you want to accomplish. Here’s a breakdown of the main types: 

  1. Sales Email Templates: Like having pre-written emails you can personalize. Prompt Builder helps you draft emails with greetings, acknowledgements, and even suggests content based on customer data.
  2. Field Generation Templates: Tired of typing the same product descriptions or account summaries? These templates use AI to automatically fill in those fields based on your data, saving you tons of time.
  3. Record Summary Templates: Need a quick overview of an account or contact? These templates let the AI generate a concise summary for you, pulling key points from various fields and even related lists.
  4. Flex Templates: This is the most versatile option. You can design your own prompts for any situation, feeding the AI different types of data to get the specific information you need.
Screenshot of Prompt Builder Prompt Template Types

Setting the Context in Prompts

To set the context in prompts, you can insert Salesforce data using various ways. This includes:

  • Record Merge Fields
  • Related List Merge Fields
  • Flow Merge Fields
  • Apex Merge Fields
  • Data Cloud DMO Merge Fields
  • Record Snapshots

Options to Call Prompt Templates

Once defined, the Prompt Templates can be called in different ways. This includes:

  • Einsein Copilot Action
  • Record Page
  • Flow
  • Apex
  • REST API
  • Email Composer

Our step by step guides/training covers configuring & using different prompt types, input types & calling prompt templates in different ways for complete mastery.

For Salesforce Partners:

Equip Your Team with Expertise in Generative AI

For Salesforce Partners, we conduct live, intensive workshop-style training to equip your team with the knowledge and skills needed to leverage Salesforce’s generative AI features effectively. This will enable your company to deliver enhanced value to your customers by implementing these cutting-edge capabilities in their Salesforce environments.

Remove all distractions and immerse your team in building a solid foundation in using Einstein Copilot & Prompt Builder. Click on the button below to submit your inquiry, and we will get back to you within 24 hours.

Benefits

By investing in this training program, you will:

Training Delivery

The training can be delivered in various formats to suit your team’s needs, including:

Our Recommendation

Training Curriculum

  • Quick Introduction to Generative AI & LLMs
  • Understanding Important Considerations for Using Generative AI (Security, Hallucinations, Toxicity etc.)
  • Introduction to Salesforce’s Generative AI Capabilities
  • Components of Salesforce’s Generative AI Capabilities
  • Introduction to Einstein Trust Layer
  • Overview of Einstein Generative AI Features
  • Understanding the Benefits and Use Cases
  • Sign up for a Trial Salesforce Org with Generative AI Features
  • Introduction to Einstein Copilot
  • How Einstein Copilot Works?
  • How to Enable Einstein Copilot
  • What are the Basic Components of Einstein Copilot
  • Understand Standard Actions
  • Understand Custom Actions
  • Create Custom Actions using Prompts, Flows & Apex
  • Customise Copilot with Copilot Builder
  • Copilot Best Practices
  • Testing & Troubleshooting Copilot
  • Activating & Deploying Copilot for Users
  • Einstein Copilot Analytics
  • Considerations for using Copilot
  • What is Prompt Builder?
  • Prompt Builder Key Concepts
  • How to Enable Prompt Builder
  • What is Prompt Template?
  • Overview of 4 Types of Prompt Templates
  • Ingredients of a Prompt Template
  • Ground Prompt Templates with Salesforce Resources
  • Best Practices for Building Prompt Templates
  • Build Sales Email Prompt Template
  • Build Field Generation Prompt Template
  • Build Flex Prompt Template
  • Build Record Summary Prompt Template
  • Testing & Deploying Prompt Templates
  • How to Grant users access to prompt templates
  • How to leverage Prompt Templates in Flow, Apex & REST API
  • Activate/Deactivate Prompt Templates
  • Manage Versions of Prompt Templates
  • Switching between different LLM Models
  • Prompt Builder Limit & Limitations
  • Introduction to Model Builder
  • Overview of Bringing Your Own Model (BYOM)
  • Introduction to Models API
    • Models API Apex Classes
    • Models REST API
  • Review real-life use cases from your projects.
  • Determine which cases are suitable for applying generative AI.
  • Develop PoCs for selected use cases to demonstrate generative AI’s potential in practical scenarios.

Training Methodology

Our training methodology ensures a comprehensive learning experience through the following components:

* All training participants will receive one year of complimentary access to our “All Access” Pass, which grants premium access to our Academy. This includes access to the community discussion area and weekly live office hours.

Step by Step Guides on Einstein Copilot & Prompt Builder

The following animation provides a comprehensive overview of the entire flow within Einstein Copilot & Prompt Builder. Our step-by-step guides cover every aspect of this flow in detail. By subscribing to our “All Access” Pass, you’ll gain access to downloadable PDF versions of these guides, the exact prompts used, the ability to ask questions, participate in our chat community, and join our weekly live office hours.

Einstein Copilot & Prompt Builder Flow Overview - Visual Guide
Einstein Copilot & Prompt Builder Flow Overview: A Visual Guide - Thumbnail

Learn how Einstein Copilot & Prompt Builder work together within Salesforce to bring powerful automation and AI capabilities to your Org.

How to Sign Up & Set Up Einstein Generative AI Trial Org - Presentation Thumbnail

Salesforce Generative AI is currently not available in Developer Orgs. Here is a step-by-step guide on how to sign up for the trial org and enable Generative AI features.

Step-by-Step Guide to Einstein Copilot Standard Actions in Salesforce - Presentation Thumbnail

Experience the power of Einstein Copilot Standard Actions. In just 15-20 minutes, you’ll discover how this innovative feature can revolutionize your users’ Salesforce experience.

Step by Step Guide to Field Generation Prompt Template - Presentation Thumbnail

Learn how to use “Field Generation” Prompt Template to automatically fill specific fields on your records with data-driven descriptions or summaries.

Step by Step Guide to Flex Prompt Template - Presentation Thumbnail

Learn how to use the “Flex” Prompt Template with Einstein Copilot Custom Action to auto-generate a comprehensive company overview based on its website URL in a Lead record. Use the Flex prompt template for any business purposes not covered by the other templates. 

Step-by-Step Guide to Sales Email Prompt Template in Prompt Builder in Salesforce

Learn how to use the “Sales Email” Prompt Template to send emails to your leads and contacts. The guide covers standard and custom templates to create personalized, context-aware emails, making your sales team more efficient and effective.

Step-by-Step Guide to Record Summary Prompt Template in Prompt Builder in Salesforce

Learn how to use the “Record Summary” Prompt Template to generate concise summary of key information about a record. Instead of reviewing each field individually, you can view all the critical information in a condensed format that is easy to read and digest.

Step-by-Step Guide to Using Flow Merge Fields in Prompt Template

Learn how to use “Flow Merge Fields” in Prompt Templates to give AI models the necessary context to generate more accurate and meaningful responses. For this, we will be using a new type of flow called Template-Triggered Prompt Flows, introduced specifically for this purpose.

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Step-by-Step Guide To Using Related List Merge Fields in Prompt Template

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Step-by-Step Guide To Using Apex Merge Fields in Prompt Template

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Step-by-Step Guide To Data Cloud DMO Merge Fields in Prompt Template

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Step-by-Step Guide To Using Record Snapshot Merge Fields in Prompt Template

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Step-by-Step Guide To Calling Prompt Template from Flow

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Step-by-Step Guide To Calling Prompt Template from Apex

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Step-by-Step Guide To Calling Prompt Template from REST API

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Step-by-Step Guide To Einstein Copilot Custom Actions - Flow

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Step-by-Step Guide To Einstein Copilot Custom Actions - Apex

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Step-by-Step Guide To Einstein Copilot Custom Actions - Prompt Template

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