Ashish Agarwal - Architect & Blogger


I am an Independent Salesforce Architect, Trainer & Blogger with 25 Salesforce certifications, 2 Accredited Professionals & 1000+ Trailhead badges. With a total IT experience of 25 years, I have worked as an Oracle Database & ERP Administrator for almost 10 years before changing gears and switching to Salesforce having worked as a consultant, solution architect, technical architect, and program architect.

My focus area and expertise is in the

  • Core Salesforce suite of products that includes
    • Platform
    • Financial Services Cloud (FSC)
    • Sales cloud
    • Service cloud
    • Experience cloud (previously known as community cloud) 
    • Everything else that is available in the core platform
  • Integration
  • Artificial Intelligence

Work Experience

Having worked as a senior program architect with Salesforce in Singapore, my experience includes being a strategic advisor to CIO, CTO and Enterprise Architecture team on large-scale Salesforce implementation projects. This requires the breadth of knowledge across the different architectural domains in general and the depth of knowledge in Salesforce in particular.

My role included understanding client’s overall enterprise architecture, keeping business & project objectives in purview, and coming up with, reviewing and keeping an oversight on the

  • Overall solution design (declarative capabilities vs. customization vs. 3rd party apps on AppExchange)
  • Data architecture & design, handling of large data volume and archival strategy
  • Sharing & Security on Salesforce
  • Single sign-on
  • Integration architecture & design
  • Mobile solution architecture
  • Ensuring that the solution is secure, performant, scalable, and maintainable within the boundaries of Salesforce Governor limits.

This also requires and includes coming up with

  • Org strategy
  • Design standards and best practices
  • Helping customers set up an overall governance framework & implement an effective DevOps model

My experience also covers

  • Salesforce Industry Products: Health Cloud and Financial Services Cloud (FSC)
  • Industries: Healthcare, Utility, Travel & Tourism, Financial Services & Insurance, Consumer Goods, Manufacturing
  • Geographies: India, Singapore, Canada, US, UK, Malaysia, Philippines, Thailand & Hong Kong


I am an avid blogger. Understanding technology and simplifying it for others to understand and use it, is the focus of my blog. I have come up with detailed step-by-step guides on how to do things in Salesforce. Rather than spending days and weeks figuring things out on your own and finding your way in the jungle of information on Internet, you now have step-by-step prescriptive and actionable recipes to do things yourself in just minutes. Please do not forget to subscribe to my blog if this will be of interest to you.

Giving Back

Inspired by Salesforce’s 1-1-1 model, I do believe in Marc Benioff’s “doing well and doing good” philosophy. I am available to help non-profit organizations with their Salesforce implementation pro bono.

I have also been

  • Veeva Certified Administrator
  • Oracle Certified Master (OCM)
  • Oracle Application Express Developer Certified Expert
  • Oracle Certified Professional (OCP) in Oracle 10g
  • Oracle Certified Professional (OCP) in Oracle 9i
  • Oracle Certified Professional (OCP) in Oracle 8i
  • Oracle Certified Professional (OCP) in Oracle 8
  • Certified Project Management Professional (PMP)

Connect with me

And finally, something personal

I am a Singaporean (originally from India) and have been living in Singapore for last 20 years with my family that includes my wife and two children. My parents live in Patna (India)

Arbitrating between my kids is an important part of my job profile and that requires frequent use of the veto power. My wife runs her own small boutique business and is one of my prospective clients for Salesforce consulting and implementation. 🙂