#1MinuteTip Unified Messaging for WhatsApp simplifies how businesses communicate with their customers.
- It allows businesses to have two-way conversations with customers through WhatsApp directly within the Salesforce platform from a single WhatsApp Number
- Previously, companies had separate chats for marketing messages and customer support. Now, with Salesforce’s Unified Conversations for WhatsApp, both marketing messages and support can be handled in a single, continuous chat.
This means customers can get personalized marketing offers and individual help from the same conversation stream, making the communication more streamlined and interactive.
![Salesforce Unified Messaging for WhatsApp](https://amazon.asagarwal.com/images_2024/2024-09-13-salesforce-unified-messaging-for-whatsapp.png)