#1MinuteTip In Dreamforce 2022, Salesforce Introduced Salesforce Genie, the main attraction of this year’s Dreamforce. But what is Salesforce Genie? Here is my understanding of Salesforce Genie after going through the various links and resources on Internet. I have tried to keep it simple to make it easy for me and you to understand.
1. Salesforce Genie is a product that will allow you to collect data from different systems in real-time in Customer Data Platform (CDP) on Salesforce. The key here is getting data in real-time. And how is the data collected from different systems? Salesforce Genie has built-in connectors that bring in data from any source, including Salesforce apps, mobile, web, connected devices, and even from legacy systems with MuleSoft and historical data from proprietary data lakes, in real time.
2. Once the data is collected, Genie will then harmonize the data in a single customer graph, creating a unified customer profile.
3. Next, this unified customer profile will be visible and actionable across Salesforce’s entire suite of products – Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, MuleSoft, Tableau & Slack.
4. And then, with the data collected in real-time, you will be able to run your automations (using Salesforce Flow) & Einstein AI in real-time.
Here is an example of how Genie can help business – For example, if you lose your credit card and report it stolen at 3 p.m. Someone attempts to make a purchase using your card at 3:05, but is blocked immediately because the merchant uses Commerce Cloud Genie and receives up-to-the-second alerts. You can find more of such examples in the Salesforce Blog Post ‘What is Salesforce Genie?’ (link to post is mentioned below)
So, what Salesforce Genie will give you is Real-Time Data and provide you with Real-Time Intelligence that will enable you to run Real-Time Automation thereby giving you a Real-Time CRM. Ok, I know it sounds a bit cheesy but hope that you get the gist of it.
References & Useful URLs
- Press Release – Salesforce Announces Genie – a New Data Platform Powering the World’s First Real-Time CRM
- Salesforce Blog Post on What is Salesforce Genie?
- Demo of Genie in Dreamforce Keynote: Genie Keynote: A Real-Time Platform For Customer Magic
- Trailhead Module – Salesforce Genie: Quick Look
- Salesforce Genie Product Home Page
- AppExchange Genie Collection
- Salesforce Genie In-Depth: How CDP, Flow, Tableau, Einstein, and MuleSoft Innovations Harness Real-Time Data
- TechCrunch Article – Salesforce built a data lake to transform how customer data moves on the platform
