What is Retrieval Augmented Generation in Salesforce?

#1MinuteTip Retrieval Augmented Generation turns your unstructured data – like emails, call transcripts, and social media – into helpful, personalized answers from generative AI.

Here’s a breakdown of what RAG does in Salesforce:

  • Retrieval: Salesforce uses powerful semantic search technologies to find relevant snippets of information from your internal data sources, like emails, documents, and customer records. These snippets contain factual information and insights related to the task at hand.
  • Generation: The retrieved information is then fed into a generative AI model (like CodeT5 or Einstein Language) which uses its understanding of language and your data to generate a final response. This response is based on the retrieved facts and tailored to the specific context of the user’s query or the task at hand.

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