#1MinuteTip Here is a pocket guide from Salesforce that can help you understand what Customer Data Platform (CDP) is. This guide covers
- What is Customer Data Platform (CDP)?
- What is Salesforce Genie
- What is the difference between Marketing CLOUD CDP and Salesforce Genie?
- Why do we have CDP?
- Key capabilities and value
- Links to learning resources, Demo Org, demos, videos, enablement series for partners, documents, articles and more.
References & Useful URLs
- Quip Document by Salesforce – MC Customer Data Platform (CDP) | Partner Pocket Guide