Social Accounts, Contacts and Leads is another useful & productivity feature of Salesforce. As the name suggests, it is available for Account, Contact and Lead objects. Once enabled company and individual’s Twitter profiles can be associated with the respective Account or Lead and Contact records in Salesforce. It is very beneficial for users as it gives easy access to social intelligence to serve prospects and customers better. 

Enable Social Accounts and Contacts 

Activating Social Accounts and Contacts and linking social profiles to Salesforce records is like a piece of cake. Just log in to your Salesforce org as an admin -> Go to setup -> type “Social” in Quick Find Box -> Click “Social Account and Contacts Settings”.

social accounts and contacts settings

Check “Enable Social Accounts, Contacts and Leads”. Once enabled you will see Social Network options below. Select the ones that you wish to activate. Note: Twitter works in both Lightning and Classic. Youtube works only in Classic. Then click “Save”. 

enable social networks

Linking Twitter Profiles in Salesforce Lightning

We have a contact created already. We need to link this record to its Twitter profile. Click “Sign in To Twitter” under “News” tab. 

twitter sign in

Enter your Twitter credentials -> Check “Remember Me” to prevent logging in every time -> Click “Authorize App”. You will be asked to log in to Salesforce again. Note: If your org is using a custom domain then click on “Use Custom Domain” link to enter your domain then login to Salesforce. If you skip this then your Twitter account will not get associated with Salesforce.

twitter login

Once logged back in Salesforce, you will land on the same Contact record page. Now you will see “Link Twitter Account” under “News” tab. Click that link.

link twitter profile

You will see suggestions based on the Contact name. Identify the appropriate Twitter profile and click “Select”.

select twitter profile

Twitter Profile is linked with the Contact record. Contact image is updated automatically with Twitter profile image. That’s so cool! Now when you click on the profile, you will directly go to that person’s Twitter handle. So convenient! Isn’t it?

profile linked

Linking Twitter Profiles in Salesforce Classic

Once on Contact record page, click the “Twitter Icon” below contact name. (Signing in to Twitter process is the same as per Lightning UI. )

profile linking in classic

You will see suggestions based on the Contact name. Identify the appropriate Twitter profile and click on the profile.

click twitter profile

Twitter Profile is linked with the Contact record. Contact image is updated automatically with Twitter profile image like in Lightning UI. The difference is you can see the latest Tweets posted by this person in the same window. You are able to follow the Tweets from within Salesforce itself. That’s amazing!

profile linked

If you linked a different profile by mistake, then not to worry. You can change that by clicking “Gear icon” -> “Change Association” besides Twitter profile in Lightning. To do so in Classic, click on Twitter icon under contact name -> Click “Find Different Profile” at the bottom of window.

Moving on you can remove the profile association in Salesforce if no longer needed. This option is available only on Lightning. For that you need to click “Gear icon” -> “Remove Association” besides Twitter profile. 

Linking of Twitter profiles works for Accounts as well as Leads. Linking process is exactly the same as explained above. So now you can link Twitter profiles of the prospects and existing customers to get latest information about them.  

References:

  1. Help Article – Set Up Social Accounts, Contacts, and Leads – https://help.salesforce.com/articleView?id=social_networks_enable.htm&type=5
  2. Help Article – Link Twitter Profiles to Accounts, Contacts, and Leads – https://help.salesforce.com/articleView?id=social_network_profiles_view_associate.htm&type=5
  3. Help Article – Hide Social Network Profiles on Accounts, Contacts, and Leads – https://help.salesforce.com/articleView?id=social_networks_configue.htm&type=5
  4. Help Article – Guidelines for Using Social Accounts, Contacts, and Leads – https://help.salesforce.com/articleView?id=social_networks_guidelines.htm&type=5