Step-by-Step Guide to Publishing Agentforce Agent on Experience Cloud

This guide is part of our series on “Mastering Agentforce”.

To explore the complete series, please click here.

In today’s fast-paced world, customers expect instant answers and seamless experiences. Businesses, in turn, are constantly seeking ways to enhance customer satisfaction while optimizing their service operations.

Imagine if your customers could get instant, accurate, and concise answers to their questions—24×7—without waiting in a support queue or sifting through lengthy documents and web pages. It is like deploying a digital team member on your website who never sleeps, never gets tired, and answers with precision.

With Salesforce Agentforce, this is no longer wishful thinking. When you publish your Agentforce Agent on Experience Cloud, you extend this power directly to your customers.

The Business Use Case

Consider a company like SIAA Airlines. A significant portion of their service agents’ time is dedicated to answering repetitive customer queries about airline policies—baggage rules, cancellation terms, and refund timelines. For example:

  • What’s the cancellation policy for premium tickets?
  • How can I change my seat?
  • Is meal included in my fare?

Most of these are straightforward, information-based questions. Publishing your Agentforce Agent allows customers to self-serve these answers through a conversational interface on your Experience Cloud site.

Salesforce Agentforce Data Library example showing AI agent answering  questions on a public Experience Cloud site.

Want to see it in action? Just head over to this public URL: https://asagarwal-agentforce-dev-ed.develop.my.site.com/siaa/. Click the chat icon at the bottom right, and try asking questions you’d normally ask an airline.

This means:

  • Reduced load on customer service teams
  • Faster response times
  • Higher customer satisfaction
  • 24×7 support availability

And the best part? You don’t need to build a chatbot from scratch. Salesforce provides the foundation with Agentforce—your job is to configure and expose it.

The Big Quick Win

If you’re looking for a quick win with Agentforce in Salesforce, this is it.

You don’t need months of planning or complicated backend integrations. If you have a set of frequently asked questions or structured policies (like cancellation terms, change policies, entitlements, etc.), you can:

  1. Upload them to the Agentforce Data Library
  2. Link it to your agent
  3. Publish the agent on your Experience Cloud site

And just like that, you’ve transformed customer service with the power of AI.

Step-by-Step Guide: We’ve Got You Covered

The process of publishing your Agentforce Agent on Experience Cloud involves quite a few moving parts. But don’t worry—we’ve laid out every step in a clear, easy-to-follow guide with screenshots and annotations so you’re never left guessing.

  1. Create a New Service Agent
  2. Verify Permission Set
  3. Enable Messaging
  4. Enable Routing Configuration
  5. Create Queue
  6. Create Presence Status
  7. Create Presence Status Permission Set
  8. Click Presence Configuration
  9. Create a Messaging Channel
  10. Create Omni-Channel Routing Flow
  11. Update the Messaging Channel with the Routing Flow
  12. Enable Digital Experiences
  13. Create an Embedded Service Deployment
  14. Add Trusted URL
  15. Create an Experience Cloud Site
  16. Add CORS (Cross-Origin Resource Sharing)
  17. Test Agentforce Agent in Experience Cloud

Yes, there are a few steps, but follow our step-by-step guide and you’ll have your AI agent live and chatting with customers in just about 60 to 70 minutes.

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Conclusion

Publishing an Agentforce Agent on your Experience Cloud site is a strategic move that empowers your customers with intelligent self-service capabilities and significantly lightens the load on your service team. It’s a true win-win—leading to happier customers and more efficient operations.

References & Useful URLs

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