Social Accounts, Contacts and Leads is another useful & productivity feature of Salesforce. As the name suggests, it is available for Account, Contact and Lead objects. Once enabled company and individual’s Twitter profiles can be associated with the respective Account or Lead and Contact records in Salesforce. It is very beneficial for users as it gives easy access to social intelligence to serve prospects and customers better. More
A Company’s logo is its brand identity. People recognize brands by their logos. For e.g. People recognize “Three Stripes” as Adidas or “Yellow M Letter” as McDonald’s. These logos are visually attractive and make their brands stand out to be identified easily. Similarly Account Logos in Salesforce have the same purpose. They make an Account record page visually appealing. It helps users identify accounts easily.
You can enable Account Logos in setup along with Automated Account Fields. Once enabled and when you are trying to create a new account, you will get company suggestions with logo to choose from. When selected, Account Logo appears besides Account Name and other fields such as website, address, phone etc. also get populated automatically to save you time. More
Salesforce offers a few ways to marry the emails, contacts and calendar from your email application to Salesforce. This means that you can surface the data from your email application to Salesforce and vice versa. This offers a few benefits like having a more complete picture of the customer inside CRM, information becoming visible to the wider team in your Salesforce Org, less switching between the applications, better productivity, better collaboration internally and with the customer etc.
The different options available for this integration are
- Email to Salesforce (Free)
- Outlook Integration / GMail Integration (Free)
- GMail Integration and Sync / Outlook Integration and Sync (Free)
- Einstein Activity Capture (Free for upto 100 Users)
- Salesforce Inbox (Paid)
- 3rd Party Products on AppExchange (Paid)
Quick Text is a great productivity feature offered by Salesforce. It can save users’ time from typing repetitive text, again and again, such as greetings, answers to FAQs, etc. It can be used to standardize the messages being sent to the customer. You can define terminologies that the reps should use when communicating to customers so that they all speak the same language which in turn reflects your brand standards.
Quick Text can be used in email, chat, event, task, etc. Once enabled, you can set up separate Quick Texts for different functions by role and share with respective teams. In my previous blog on Macros, we saw a Sales use case of Quick Text. This time we’ll see how it can benefit support users. So let’s get started. More
Service Cloud Consultant certification is intended for professionals who have experience in implementing Salesforce Service Cloud. The exam includes testing your concepts on industry knowledge & implementation strategies in general and then moving on to specific service cloud functionalities in Salesforce like case management, knowledge management, analytics, integration & console. More